The piece explores the founding philosophy that drove both ventures: that adoption without accountability is the root cause of failure in K–12, whether the product is ed-tech software or Science of Reading-aligned foundational literacy instruction. Rectanus describes coming to RGR with the same conviction applied to literacy implementation: a company willing to be paid based on whether students learn to read, and willing to make it right when they don't, would have a structural advantage in a market defined by adoption without outcomes. The feature positions Rectanus as an entrepreneur motivated by obliquity — profit as a second-order effect of genuine student impact — and RGR as the structural embodiment of that philosophy in the literacy market.